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How To Become A Successful DIY Blogger {Part 1}

The burning question I’ve been trying to answer lately is, “how does someone become a successful DIY blogger?” and like any good researcher I’ve read through a lot of expert advice.


In fact, I read so much it lead to an information hangover and a not-so-mild case of the grumpies. Why did these posts make my brain feel bloated and uncomfortable, you ask?

Because while many of the posts provided numbered lists of the best tools use, affiliate networks to join, and successful bloggers to follow and emulate, I didn’t learn anything new.

Sure, I may have been able to jot down a “graphic design made simple” tool I hadn’t heard of, or the name of a hot, new affiliate network, but I walked away feeling unsatisfied.

Instead I had a little epiphany which I shared on Twitter:

Take A Deeper Look Into What Appears Obvious

This is not to say there aren’t a handful of common traits shared by the most successful blogs, mind you, there are. The biggest commonality is that they put the work in to establish themselves as an expert in their niche and now continue to provide relevant content to their audience. Which, in turn, gave them the platform to create courses and conferences to share how they achieved their level of success.

But it has lead me to my own Susan Powder “STOP THE MADNESS”  moment.

Because no matter how many origin stories and income reports I study, I still don’t have a real idea of the actual hours, as well as the resources (dollars and additional help), necessary to reach the levels of success they now have.

I have no valuable insights into how many posts or content-related products failed before things started to grow in earnest. I cannot take a deeper look into what appears to be obvious.

How to become a successful DIY blogger

So while popular bloggers’ five-figure (or more) monthly income is truly impressive, when you amortize that over all the (still unknown) hours and people it took to get to those current-day figures, the gross profits hold a very different meaning.

And most importantly, what none of these posts tell you is that even with the best of advice or a proven road map, you may still suffer an #epicfail. Even when you do everything right, things may still go wrong.

I mean, how many of your once-favorite bloggers no longer share their insights for all to see? With all of the success stories, we rarely see long form posts detailing the reasons, and data to support them, behind the quiet demise of once very popular blogs.

Why is that? My cynicism says it’s because those stories aren’t money makers. After all, cautionary tales and reality checks can be such a downer. (Which I realize, is how one might classify this post so far, but I will soldier on nonetheless.)

Because when you come down from the, “But I can make money just like them because they’ll show me how!” clouds, that’s when the magic begins.

Grounding your feet in reality means having a very frank conversation with yourself (while taking copious notes, of course) about why you’ve decided to start blogging and what you hope to gain.

Passion and vision are definitely important, but this is one of those conversations where you have to channel your inner two year old and constantly ask yourself, “why?” with each new reason you write down, then write the answers to your constant ‘whys’ down too.

Not Your Average “Know Your Why”

And this recommendation is not to be confused with the current-day #knowyourwhy because we would just be back to approaching your blog from a pure business standpoint. You would only be including a couple of variables in an equation that should be multi-part.

Successful DIY bloggers have a clear definition on how THEY choose to measure their success. Click To Tweet

Instead you should also be including other aspects of your life that require your time and energy. In fact, you should be defining and clarifying what your personal core beliefs are before you even start outlining how to design and develop your blog.

It is these core beliefs that will be the foundation of your success, because successful DIY bloggers have a clear definition of how they choose to measure their success.

It’s not me, it’s you. No really, it is.

How To Become A Successful DIY Blogger {Part 1}

After you’ve confirmed your core values and defined what success means to you, it is much easier to decide how to approach running your DIY blog as a business. It is this solid foundation that will allow you to make decisions about how much time and money you will spend on blog-related activities.

And I realize that phrases like “confirm your core values” and “define what success means to you” are broad-based statements that don’t give you a clear path to getting any closer to an answer, which is why what was intended as a single, observational post has now morphed into a series of posts that will outline the kinds of questions you might ask yourself to feel confident about and committed to reaching your goals.

So for now, I will just reiterate my three-step process to becoming a successful DIY blogger:

Three-step plan to become successful DIY blogger

Stay tuned for How to Become A Successful DIY Blogger {Part 2} where I will talk about my definition of “personal core values” but until then, why not comment and share your thoughts to the question below?

Share the Goods: What is one reason you want to become a DIY blogger?




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